Outdoor advertising involves far more than just placing billboards on the side of the road. When you really start to look around, you will begin noticing advertising opportunities practically everywhere that you look. From banners on the sides of taxis and buses to benches on the side of the road, there are countless places where you can place ads to catch the attention of people as they walk by.
Outdoor advertising, which is sometimes called out-of-home advertising, is all about finding ways to connect with potential customers when they are going about their daily lives outside of their houses. With today’s fast-paced lifestyle, the vast majority of people spend a lot of time out and about doing things. That is why it is so important to look for ways to connect with them wherever they are – even if they are away from home.
Below is a list of some of the primary benefits of outdoor advertising. As you read through this list, consider how you can put these types of advertisements to work for your business.
- Advertisements that are placed outdoors can have a lot of impact.
With most other types of advertising, the consumer is in control. For instance, if a television ad comes on, they can get up and walk away or they can change the channel. With outdoor advertising, on the other hand, there is no way for them to turn it off. That means that they are usually exposed to ads for a longer amount of time, allowing them to have greater impact.
- Outdoor advertising is easy to notice.
Most ads that are placed outdoors are either extremely large, as in the case of billboards, or they are designed to be as eye-catching as possible. Smaller adverts such as printer roller blinds are also ideal as they’re posted inside but can work as outdoor adverts. As a result, people are more likely to notice them than they are to notice other types of advertising. Best of all, these ads can usually be viewed equally as well whether someone is extremely close to them or whether they are viewing them from a distance, allowing you to reach a large audience.
- Advertising outdoors provides a great return on investment.
Any time you spend advertising dollars, it is important to make sure that you are going to get good results. A recent study done by Outdoor Media Association showed that advertisements that are placed outdoors provide a great return on investment, making them a smart use of your advertising budget.
- You can reach a large number of people.
Not only are outdoor advertisements seen by a lot of people but they are seen by a diverse group of people. Anyone who passes by your advertisement will see it. That means that you can reach everyone from college students to business professionals or retirees.
- It gives you a chance to reach consumers at key points in the buying process.
When used correctly, outdoor advertising can help guide people toward making a purchase. Because you have control over where your ads are placed, you can position them in areas that will have the greatest influence over potential buyers. For instance, by placing an ad for your products near a shopping center that sells them, you can reach people as they are on their way into the store, giving you a chance to connect with them just before the final stage of the buying process.
- Most people enjoy outdoor advertising.
Interestingly, people often enjoy looking at outdoor advertisements. In fact, APN Outdoor recently found that nearly three-quarters of the Australians that they surveyed liked the way that buses looked with advertising better than the way that they looked without it. More than a third of those same people enjoyed the distraction that the advertisements provided.
- Advertising outdoors works well in conjunction with other types of marketing.
By creating an advertising campaign that reaches across multiple advertising mediums, you can have the greatest impact on consumers. For instance, billboards or other outdoor advertisements can help reinforce messages that people have heard through your ads on the television or radio.
Advertising outdoors is a great way to connect with potential customers. We specialize in helping businesses create successful outdoor ad campaigns. If you would like to learn more about the benefits of this unique marketing method, contact us today to begin putting together your own effective advertising campaign.