Banners in the trade show help you grab your customers’ attention at first glance. It helps you promote brands, speak about what you are offering in the trade shows and your uniqueness. So, choosing the right banner stands for displaying the banner and ads at trade shows is an indispensable part of your marketing strategies.
And to help you out, we will discuss the 5 different types of banner stands for trade shows. It includes retractable, X-frame, pop-up, L-shape and telescopic banner stands. Pop-up and retractable stands are easy and reusable to move from one show to another. On the other hand, X-frame banner stands are the most affordable ones.
Hence, we will discuss their uniqueness, benefits and disadvantages. Plus, you will learn which banner stand to select for what type of ads in trade shows. So, if you are looking for affordable or high-end banners and banner stands for trade fairs, continue reading. It will level up your marketing strategy in no time.
5 different Types of Banner Stands for Trade Shows
Banner stands to help you display your ads, brand promotion and whatnot! In trade shows, unique banner stands to help you stand out further among competitors. Choosing the right stand and placing it in the right location with an engaging banner will surely grab the customer’s attention. And that’s where your business starts.
Retractable banner stand:
Retractable banner stands are quick and easy to set up whenever and wherever you want. You only need to pull down the spring mechanism and place its roller on a flat surface at the bottom. And when not in use, you can quickly retract it thanks to the winding and unwinding mechanism through the springs. It keeps the banner secure inside.
Since you can wind and rewind the banner, you can retract it to transport it anywhere. So, it is a perfect fit for trade shows and even shops. You can make one stand, fit different banners, and travel with it to different trade fairs.
You can get the retractable banner stands in any size, from tabletop to as large as 10 to 12 feet. We also have customized sizes for the printed banners. Thus, depending on your budget and allotted place for banners in the trade show, you may choose any size that fits your banner’s requirements. You will no longer have to worry about budget, size and banner placement.
Advantages:
- The quickest and easiest to set up and remove
- Fits any budget and size for banner placement
- Can be easily transported to any place and anytime
- The spring mechanism protects the banner inside
Disadvantages:
- It may be slightly pricier than an L-shape, and X-frame banner stands
When to Use Retractable Banner Stands:
- At trade fairs
- Displaying promotional ads
- Sales advertisement
- Directing traffics or showing menus
X-frame Banner Stands:
You can indeed choose an X-frame banner stand if you are looking for an affordable and low-budget banner. It will be ideal for small start-ups and businesses who want to participate in trade fairs without spending too much on ads and banners.
The frame is mostly fibreglass, making it lightweight and easy to transport. There’s an “X” shape at the back of the frame from where it gets the name. The banner on the X-frame stand is made of non-curl vinyl, which can withstand harsh applications easily.
The stand has one or two hubs. It supports the arms taking an “X” shape to hold the banners on every corner. The arms are flexible and have enough tension to hold the banner, and the support legs help the stand to the ground.
Since it is relatively inexpensive, you can use it for large-scale promotions. You can quickly make many X-frame stands and use them for promotions and sales. Also, changing the banner is easy. You can pack it in smaller space and transport it to any trade shows miles away.
Advantages:
- Most affordable banner frames
- Ideal for large-scale promotions with low-cost
- Packs in a small space and is lightweight for easy portability
Disadvantages:
- Not a good one if you want to display large banners
- The leg support isn’t enough to keep the banner upright; it needs extra support
When to Use X-Frame Banner:
- If you need banners and stands at low-budget
- Participating in many trade fairs in a short time
- Displaying promo sales and restaurant menus
Telescopic Banner Stand:
Telescopic stands are perfect for displaying customized banners of any size. It lets you adjust the height and width of the stand to fit any size of banner you want. Since it has adjustable features, you can make one stand and display different banners. Thus, it saves you money on making many banner stands.
You can adjust the stand accordingly depending on your banner width or height. It includes:
- 52″ to 95″ wide
- 36″ to 96′ height
Therefore, it works brilliantly for large banners that you often put at the entrance of trade shows. It also makes the banner stand a good choice for inaugural ceremonies, roadside promotions, and even as an alternative to billboards.
One needs 5 to 10 minutes to set up the frame, which is unthinkable. Also, when folded, it easily gets into a small canvas bag making it easy to transport. Plus, the stronger support legs make it ideal for large and thick banners. You can display vinyl, polyester and fabric-made banners on it. The graphics look stunning, with perfect cutouts.
Advantages:
- Quick setup time without any hassles
- It can adjust to almost any width and height
- Stronger base support for larger banners
- Quick folding and transporting facility
Disadvantages:
- Not suitable for smaller spaces
- The adjustment is a bit tricky with the screws
When to Use Telescopic Banner Stands:
- When you want to promote large ads and banners
- Displaying sales ads and offers on giant banners
- Setting up giant screens in crowded places for promos
L Banner Stands:
L banner stands have an L” shape making it easy to hold the banner securely in its place. It is a fast and cost-effective solution for displaying anything you wish. You can get the stand with printed PVC or vinyl graphics for the banner display.
Also, its lightweight and compactness make the L banner stands perfect for smaller spaces. If you participate in small trade fairs, restaurants, shops and whatnot! For the banner stands, you may choose 600MM to 1200MM width to 2000MM height. So, you will enjoy a great display solution.
It has two parts:
- A tension rod that holds the banner
- The support foot with a stabilizer to keep the stand upright
The tension rod is adjustable as it’s made of flexible carbon fibre or aluminium poles. So, it lets you display different size banners for different occasions.
Advantages:
- Cheapest banner stands of all
- Easy to setup without any tricky installation
- It is an ideal display solution for small spaces
- Allows slight height and width adjustments
Disadvantages:
- Small sized and doesn’t look impressive
When to Use L Banner Stand:
- If you have tight space for showing banners
- Quick and sudden marketing promotions
- Small startups, businesses and moveable banners
Pop-up banner stands:
Pop-up banner stands are much like retractable banner stands. It has a spring mechanism inside that safely holds and protects the banner inside. Also, the tension keeps the banner upright when displayed in open condition.
An easy winding and unwinding system help you pop up the stand with the banner whenever you want. And you can pop it down by unwinding the spring mechanism. The best part of the pop-up stands is that you can get them in unique shapes.
We offer half-moon, crescent, and horizontal designs for the pop-up stands. Thus, your banner ads will be unique and stand out among all the trade fairs.
Advantages:
- Unique shape and design for attracting customers
- Quick spring setup for easy pop-ups and setups
- It can be retracted in a compact size for quick portability
- Easy to display at any place and anytime
Disadvantages:
- The banner sometimes gets damaged
When to Use Pop-up banner stands:
- You can use it for conferences and trade shows
- If you want some uniqueness in your banner
Comparison and Recommendation for Banner Stands:
Now that we know the uses, advantages and disadvantages of the five different banner stands, it’s time to find their comparison. It will help you quickly recap their uniqueness and choose the right one. And to aid you, we will recommend the best one.
| Comparing points | Retractable banner stand | X-frame banner stand | Telescopic banner stand | L banner stand | Pop-up banner stand |
| What it is | Retracts easily when not in use | Has an X-frame for better support | Adjustable to any height and width | Simple banner stand with L-shape frame | Pops-up to any shape for uniqueness |
| Ideal for | Quick setup and display | Mid-range promos and ads | Large-scale banners and sales ads | Cheapest banner stands of all | Grabbing attention with unique banner shapes |
| Who should use | Anyone can use it for promos and sales | Perfect for startups and small shops | Outdoor trade shows and events with large space | Restaurant, food cart, etc. | Everyone can use it in smaller spaces |
| Pricing | Slightly expensive | Affordable | Expensive | Low-budget | Mid-range budget |
| Transportability | Easy to transport | Easy and quick | Folds down for quick portability | Easiest to transport | It can be pop-down for portability |
| When to use | Trade fairs, outdoor conference promos | For any ads at any place | Conference, trade shows and events | Smaller ads in tight space | In any place where you can fit it |
Now, it’s time to see the recommendation.
- Retractable banner stands: Ideal for large businesses, multiple ads, and easy transportation for year-round promotions.
- X-frame banner stands: it is a quick and easy setup with small to medium businesses likely to find them more suitable.
- Telescopic banner stands Perfect display solution for giant ads and promos in large spaces. It can adjust to any height and width.
- L banner stands: Ideal for small startups and tight spaces at the entrance in trade shows.
- Pop-up banner stands: You can choose unique shapes for your ads display, and it quickly pops up in tighter spaces.
Conclusion:
Banner and banner stands are indispensable parts of your marketing and promotions, especially in trade shows. And with this guideline on 5 different types of banners for trade shows, you should now quickly choose the right one for your job. And as your premier printing partner, we are always ready to provide you with the best banner and banner stands to propel your business.
Whether you plan to stand out in the next trade show in London or any place, make small ads to promote your business, or inform people of your presence, our perfectly built banner and banner stands will be there for you. So, contact us for the most affordable banners and trigger your business right now!
Hi! I’m Jon Tabner, I am a Graphic Designer and Marketing Executive in profession. Exploring new things, innovation and designing is my passion. Now working as head of Graphic Designing & Marketing Executive team at Print In London and currently I am based in London. I love using my design knowledge to inspire small businesses to think outside the box when designing their print.